Campaign for Real Beauty

[anotheranon]

Another 2 h. of involving homework; going to try and have a relatively early tonight.

Found this over at Pam's House Blend: The Campaign for Real Beauty. I saw Dove's commercial for the campaign a week or so ago and was impressed - real women, with scars and bulges and other wonderful imperfections :) There's a picture of the women here - tiny, but you can tell they aren't stick figures.

It's also worth checking out the study (pdf) Dove commissioned. Yes, by paying for the study they are trying to make a point, but a glance through and IMHO it looks like they interviewed actual people and didn't pull numbers out of their butts: Pam has some of the numbers.

While I'm all for women of all ages, shapes, and sizes being happy with their looks, I sometimes wish I didn't care about my own appearance quite so much. Or, at any rate, I don't want to be in my fifties and using every snake oil product, every cosmetic surgery etc. to try and recapture a youth that ultimately evades all of us. There are so many better ways to spend my time.

Comments

[tommdroid.livejournal.com]

That Dove campaign has rendered some attantion in Swedish media as well. I think we have got used to it already though, through magazines like Amelia where they use normal people as models quite often. I like it :)

[jlsjlsjls.livejournal.com]

Hurrah for real women, with all their differences! I think that's why I eagerly dig through magazine displays looking for "Australian Stitches", even with the cheaper "Threads" sitting prominently at the front: A.S. uses real women as models ... often the far-from-fashion-modelesque authors of the articles, since the garments being written about or being used to demonstrate a technique are usually something they've made for themselves. :-)